EXPANDING CULTURAL IMPACT

SOAC’s bold solution, La Avenida, looks to meet the ongoing needs of the neighborhood and the increased displacement of residents. La Avenida is a multi-phased project designed to revitalize the Alum Rock Avenue Corridor located in the Mayfair region of East San José. Learn about our capital campaign.

The initial phase for La Avenida is the acquisition of the 28,000-square-foot vacant commercial property across the street from the Mexican Heritage Plaza (La Plaza). The expansion will increase cultural programming and bring needed family wellness services, which will be provided by SOAC’s equity partner Gardner Health Services. Future development includes affordable housing on the King Road parking lot, and commercial space for local businesses and social service providers on La Plaza’s six acres. 

PhasE 1

New Acquisition: La Plaza, Jr.

The expansion will increase cultural programming and bring needed family wellness services.

(28,000 sq. ft.)

Phase 2

Existing Campus Development

The development will include retail, additional parking, classrooms, a rehearsal studio, and office space.

(250,000 sq. ft.)

Phase 3

Affordable Housing & Retail

The development will house working-class families, teachers, and artists.