CAST embraces SOAC’s growing development in East San José, La Avenida

The School of Arts and Culture at Mexican Heritage Plaza (SOAC) is thrilled to announce their partnership with Community Arts Stabilization Trust (CAST) and their investment expansion into the South Bay.

The partnership with CAST supports SOAC’s bold solution, La Avenida, to meet the ongoing needs of the neighborhood and the increased displacement of residents. La Avenida is a multi-phased project designed to revitalize the Alum Rock Avenue Corridor located in the Mayfair region of East San José. The initial phase is the acquisition of the 28,000 square-foot vacant commercial property across the street from the Mexican Heritage Plaza (La Plaza). The expansion will increase cultural programming and bring needed family wellness services which will be provided by SOAC’s equity partner Gardner Health Services. Future development includes affordable housing on the King parking lot and commercial space for local businesses and community-based providers on La Plaza’s six acres. 

Co-Executive Director, Vanessa Shieh shares the significance of CAST’s investment to East San José.

“We are grateful for the support of CAST. Their program-related investment allows SOAC to leverage capital to ensure development without displacement can occur in East San José. With their investment, we will redevelop a mostly vacant block of stores into a thriving hub that will bring vibrancy to the community, provide jobs, and provide a place for cultural activities. This is the type of investment that can transform neighborhoods!”

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